Close to twenty years after Pepsi dropped their “Roman Empire” TV spot that includes Britney Spears, Beyonce and Pink, they’ve obtained a brand new one, once more that includes Queen’s “We Will Rock You” this time with Megan Thee Stallion and tied to the brand new Ridley Scott-directed Paramount sequel Gladiator II.
The marketing campaign entitled “Make Your Gameday Epic” will hearth up the beginning of the brand new NFL season, and options Megan Thee Stallion as Empress Megan together with NFL superstars turned Gridiron Gladiators Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, who’re locked in an epic battle with Pepsi on the coronary heart of the motion. The spot additionally options Saturday Night‘s Lamorne Morris and Apples Never Fall actor Jake Lacy.
“We Will Rock You” is featured on a contemporary pattern with new lyrics from Megan. She’s additionally internet hosting the 2024 VMAs on Sept. 11, when the monitor and music-video impressed spot will present up all through the present. Her cowl of “We Will Rock You” will probably be on all main streaming music platforms at present.
“I’m honored to observe within the footsteps of the legends who appeared on this Gladiator marketing campaign 20 years in the past and proud to have carved my very own new legacy,” mentioned Megan Thee Stallion. “Pepsi actually introduced the worlds of music, sports activities and entertainment collectively in a robust option to set off the brand new NFL season. It was enjoyable placing my inventive flip on such an iconic Queen tune and I can’t anticipate the Hotties to listen to it!”
Drawing inspiration from the upcoming Gladiator II movie and its predecessor, “Make Your Gameday Epic” is produced by Ridley Scott Associates, Paramount Brand Studio, and directed by Jake Scott in collaboration with Paramount Pictures.
“Bringing the epic world of Gladiator II to life in a contemporary, dynamic means via this Pepsi marketing campaign was extremely thrilling,” mentioned Jake Scott. “We needed to create a visible spectacle that captured the power and depth of the game whereas additionally paying homage to the long-lasting movie and the unique Pepsi marketing campaign. The collaboration with Pepsi and the unimaginable expertise concerned made this challenge really unforgettable.”
“What began as a theatrical model partnership advanced into one of many largest promotional packages in our firm’s historical past—spanning throughout theatrical advertising, CBS Sports and the Paramount Global networks,” mentioned Marc Weinstock, Paramount Pictures’ President of Worldwide Marketing & Distribution.
“A movie of this scope requires a really epic marketing campaign, and we are able to consider no extra becoming collaboration on than with one of the crucial iconic manufacturers on the planet.”
“This gladiator-inspired marketing campaign is a continuation of our model’s lengthy historical past of being on the forefront of tradition, collaborating with iconic artists and celebrating soccer. Consumers are going to see the size of this marketing campaign in all places they store, ensuring everyone seems to be preparing for gameday this fall with soccer, meals, and ice-cold Pepsi,” mentioned Jenny Danzi, Head of Brand Marketing – Pepsi. “This seismic marketing campaign captures the essence of the thrill and anticipation followers have for gameday and delivers the form of entertainment our viewers has come to count on from us!”
Some of the opposite features of the Gladiator II Pepsi marketing campaign embrace a “My Roman Empire” Portrait Generator Tool whereby followers can image themselves as a Gladiator or Roman Royalty by importing a selfie at PepsiRomanEmpire.com.
There’s additionally a restricted line of collector Talking Cans that includes Pepsi’s Gladiator expertise with built-in Augmented Reality capabilities that convey the can characters to life by way of content material captured on-set. The cans will hit retailer cabinets in early November. There’s additionally a Fandango $10M movie reward towards a Gladiator II ticket after shoppers purchase $20 of Pepsi merchandise.
Here’s the unique Pepsi “We Will Rock You” spot:
Content Source: deadline.com