IIFA AND UNITED NATIONS IN INDIA COME TOGETHER TO ADVOCATE FOR SUSTAINABILITY
In response to the Hon’ble Prime Minister Narendra Modi’s name for participation from civil society, IIFA has launched the Be Water+ve initiative in partnership with AquaKraft Foundation. IIFA will provoke an aggressive advocacy marketing campaign to coach civil society about water conservation and, on the identical time, work in the direction of on-ground interventions throughout the most-disadvantaged villages to make them Water+ve.
Launching Be Water+ve, the press convention was addressed by the Hon’ble Union Minister of Jal Shakti – Shri Gajendra Singh Shekhawat, by way of a dwell convention hyperlink. The Minister mentioned, “The want for water is growing manifold. While the Jal Shakti Ministry has been doing intensive work that’s being acknowledged as an inspiring effort worldwide, it could actually solely succeed when folks be part of arms with authorities efforts. As our Prime Minister, Shri Narendra Modiji, has mentioned, Jal Jan Abhiyaan and Jan Bhagidaari are wanted concurrently to attain India’s Water Vision 2047, guaranteeing longevity and everlasting options.”
Supporting the Be Water+ve initiative have been actors Rajkummar Rao and Rakul Preet Singh, who signed the Be Water +ve pledge.
Rajkummar Rao shared his happiness about his debut on the IIFA stage, whereby for the primary time, he would host the IIFA Rocks within the firm of Farah Khan. Rajkummar Rao mentioned, “The UN Sustainable Development Goals are the topic of a unbelievable initiative to lift consciousness and spur motion. Being the worldwide competition of Indian cinema, IIFA has at all times been delicate to such delicate points trying in the direction of the first aims of ecology, sustainability, and water conservation. I’m joyful to be part of such an enormous initiative. I’m additionally very excited to be making my debut on the IIFA Rocks and IIFA Awards in Yas Island Abu Dhabi.”.
Rakulpreet Singh can be performing for the primary time on the IIFA Awards and spoke about her efficiency and shared her dance strikes on the press convention. Rakul Preet Singh mentioned, “Transforming our relationship with nature is the important thing to reversing the triple planetary local weather change disaster, nature and biodiversity loss, and air pollution and waste. I’m glad to contribute to it. I’m excited to carry out for the primary time on the IIFA Awards.”
IIFA (International Indian Film Academy) and AquaKraft introduced the launch of a singular Water advocacy & influencer program known as Be Water +ve, which endeavours to incubate a motion to make India’s villages Water +ve.
“Working collectively, IIFA and AquaKraft will create an informative and thrilling marketing campaign that may enlist help from civil society, company India and international corporates whereas on the identical time guaranteeing that the applied sciences deployed are world-class, sustainable and straightforward to implement over lengthy durations accommodating climatic modifications consistent with the imaginative and prescient of Water SECURITY 2047”, mentioned Dr Subramanya Kusnur talking on behalf of the Be Water +ve initiative.
The 2023 Sobha Realty IIFA Weekend and Nexa Awards are partnered with Miral and the Department of Culture and Tourism—Abu Dhabi. NEXA continues because the title sponsor for the seventh consecutive version. It is joined this 12 months for the primary time by Sobha Realty.
“NEXA and IIFA have been companions for 7 steady years, and thru this partnership, we’ve at all times strived to create impeccable experiences that not solely impress however encourage. Both organizations have been making aware efforts for environmental and group well-being. Sustainability is a powerful pivot for premium prospects at present, and NEXA is dedicated to introducing revolutionary applied sciences like hybrid, CNG, and electrical automobiles, which scale back greenhouse fuel emissions. We at Maruti Suzuki have additionally taken up sustainable options throughout our worth chain from the product design stage to our processes, guaranteeing zero use of groundwater and water conservation in plant operations and repair workshops, along with benefitting 25 villages in our endeavour to offer secure and hygienic ingesting water by our Water ATMs”, asserted Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited
Ravi Menon, Co-chairman of Sobha Realty, mentioned, “We are delighted to be the title sponsors of the twenty third version of IIFA Weekend. The occasion will witness the presence of the who’s who of the Indian movie industry with the glitz and glamour that makes Indian cinema broadly in style. With a wealthy performing arts tradition in our nation, we’re honoured to acknowledge and have fun the long-standing attract of Indian cinema and its excellent contributors. Indian movies are watched worldwide, and we’re happy to welcome our nation’s quite a few actors, artists, and abilities, additional bringing Indian cinema to a world viewers. IIFA Awards acknowledges the very best high quality and inventive expressions within the Indian movie sector, identical to we at Sobha Realty acknowledge the worth of high quality, artwork, and design in our work.”
The Nexa IIFA awards and Sobha IIFA weekend will return to Yas Island in Abu Dhabi on May twenty sixth and twenty seventh, 2023, for its twenty third version. IIFA is the world’s greatest celebration of Indian cinema and media occasion that’s all set to carry collectively the easiest in music and entertainment below one roof.
Joining arms with the United Nations in India on Sustainability
Marking the start of one other chapter within the IIFA journey, the United Nations in India joined arms with the International Indian Film Academy to create the first-of-its-kind initiative comprising advocacy, training and on-ground motion on the Sustainable Development Goals, specializing in sustainability. Through this engagement, IIFA proposes utilizing its platforms and the voices of celebrities and actors to lift consciousness about sustainability points and local weather motion in our day by day lives. With the data and help of the United Nations in India, IIFA goals to encourage sustainable residing, setting and water positivity in India and key areas worldwide.
Addressing the media, Shombi Sharp, United Nations Resident Coordinator in India, mentioned, ” The UN in India and IIFA are united within the pressing have to harness the super energy of tradition and creativity for local weather motion. The triple planetary disaster of local weather change, air pollution, and biodiversity loss is already devastatingly impacting probably the most weak, particularly ladies and kids. But there are easy actions we will all soak up our day by day lives proper now to begin constructing a greater future. With its unparalleled attain, India’s movie industry and IIFA will help amplify the decision for sustainable residing. The UN in India joins arms with IIFA this 12 months to broadcast this message and mobilise audiences worldwide to save lots of our solely residence, collectively for folks and planet.”
The initiative attracts from Prime Minister Modi’s LiFE (Lifestyle for Environment) marketing campaign and can advocate for residents to take motion to preserve the earth’s sources and struggle local weather change. Several well-known members of the movie and music communities, a lot of whom function UN Ambassadors, Champions, and Advocates, will spotlight the challenges and the collective and particular person motion to attain the Sustainable Development Goals.
IIFA has up to now championed advocacy and motion for setting and sustainability, ladies empowerment, and ladies’ training, with celebrities and actors advocating for these causes.
In 2007, IIFA changed its conventional star-studded pink carpet with an earth-friendly inexperienced carpet to show the highlight on Planet Earth and environmental degradation. In 2008, famend actor Amitabh Bachchan and the late Dr RK Pachauri, then chairperson of the Intergovernmental Panel on Climate Change, planted a tree on the United Nations regional workplace in Bangkok to represent the approaching collectively of IIFA and the UN Environment Programme.
Dia Mirza, Goodwill Ambassador, United Nations Environment Programme and United Nations Secretary-General’s SDG Advocate, mentioned, “It is vital to remind ourselves that ideas of refuse and scale back precede reuse, recycle and restore. Every 12 months, the world produces greater than 400 million tonnes of plastics, inflicting untold harm to the setting and societies. India’s response is proactive and multipronged. But these measures can be incomplete if ‘we’ – the residents, don’t undertake a extra environmentally aware life-style.”
FOR MORE DETAILS, VISIT
● IIFA Website www.iifa.com
● IIFA social media handles:
● Instagram – https://www.instagram.com/iifa
● Twitter – https://twitter.com/iifa
● Facebook – https://www.fb.com/IIFA/
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