HomeBollywoodReliance Brands To Buy Alia Bhatt-Promoted Kidswear Range For Rs 300 Crore:...

Reliance Brands To Buy Alia Bhatt-Promoted Kidswear Range For Rs 300 Crore: Report


Image was shared by Alia Bhatt. (Courtesy:aliaabhatt )

Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by Bollywood actress Alia Bhatt, according to an industry source. The leading retailer would ultimately acquire the company, which specialises in providing sustainable clothing options for kids at affordable rates.

Talks between Reliance Brands and the kidswear retailer, which mainly sells online are in the final stages, the industry source said. According to a media report, the deal is estimated to be around Rs 300 crore.

The deal would help strengthen Reliance Brands’ play into the branded kidswear segment, which is rapidly growing in the country. Ed-a-Mamma brand is owned by Eternalia Creative and Merchandising, in which Alia Bhatt is a director. The company was incorporated in 2019.

An e-mail sent to Reliance Brands remained unanswered by the time of filing of the story. Established in 2007, Reliance Brands has collaborated with of over 50 international brands and operates over 2,000 stores in India.

It has a portfolio of brand partnerships which includes AK-OK, Armani Exchange, Bally, Bottega Veneta, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co, Versace, Villeroy & Boch and West Elm.

While RRVL is the holding company of retail operations of billionaire Mukesh Ambani-led Reliance Industries Ltd.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

Content Source: www.ndtv.com


Viral: Shah Rukh Khan Collects Scattered KKR Flags From Eden Gardens’ Stands After Team’s Win

<!-- -->Image was shared on X. (courtesy: Revamped_SRKC)Shah Rukh Khan always manages to impress the internet with his wit and charm. This time around, fans were...

Suki Waterhouse Reveals Baby’s Gender During Coachella Performance. Watch

<!-- -->The image was shared on X. (courtesy: neonshornceleb)New Delhi: Robert Pattinson and his longtime girlfriend Suki Waterhouse recently welcomed their first child. A week...

Broadway Spring 2024: ‘Lempicka’ & All Of Deadline’s Reviews

April on Broadway, to mangle a phrase from a showtune classic, is bustin’ out all over with no fewer than 14 new plays and musicals...

BTS On Hiatus But Still Packs A Punch As ‘Suga’ Concert Film Pushes $1M Weekend – Specialty Box Office

Concert film Suga – Agust D Tour ‘D-Day’ The Movie from Trafalgar Releasing took in $990k for Saturday alone, rounding out the North American box...

Most Popular