Bleecker Street said it’s extending the theatrical run of Waitress: The Musical through the holiday season after its “exceptional performance and sellouts nationwide.”
The distributor had initially planned for a one-week run, releasing the film of the hugely popular musical on 1,214 screens across the U.S. and Canada last weekend. It grossed $3.5 million from Thursday to Sunday and nabbed the no. 8 spot at the North America box office with $3.2 million for the weekend — alone among the top ten in seeing ticket sales rise from Saturday to Sunday.
The film toplined by Sarah Bareilles will play on 800+ screens.
“We’re thrilled with the success of Waitress: The Musical at this weekend’s box office,” said Bleecker Street’s president of distribution Kyle Davies. “The word-of-mouth around this film has been tremendous and we’re looking forward to carrying this momentum into the extension of the film’s run.”
Bareilles noted the change in a delighted Instagram post below: “Can’t thank you enough our beloved fans. This is all because of you!!! WE ARE OVER THE MOON PIE!:” she wrote.
The long-running show first debuted on Broadway in 2016, returning for a limited engagement in the fall of 2021. It was based on the 2007 motion picture written by Adrienne Shelly.
Content Source: deadline.com