HomeMusicA Shocking Rise In Young Okay-Pop Idols Becoming Designer Brand Ambassadors Sparks...

A Shocking Rise In Young Okay-Pop Idols Becoming Designer Brand Ambassadors Sparks A Heated Debate Amongst Netizens


It is a sizzling matter in Korea being debated by netizens and teachers!

The previous few years have seen the rise of fourth-generation woman teams! Each time a bunch debuts, the members turn out to be a sizzling matter and amass followers from internationally.

Considering how younger a lot of them are, it isn’t shocking that most of the followers are solely youngsters or youngsters themselves.

The members of IVE | @IVEStarship/Twitter
The members of NewJeans | @NewJeans_ADOR/Twitter
The members of LE SSERAFIM | @le_sserafim/Twitter

Yet, netizens have raised considerations after the rising variety of younger idols from fourth-generation teams who’re representing designer manufacturers and their affect on younger youngsters.

In explicit, they pointed to feminine idols, together with IVE’s Jang Wonyoung, aespa, and the members of NewJeans.

IVE’s Jang Wonyoung is an envoy for a lot of designer manufacturers, together with MIU MIU | @for_everyoung10/Instagram
NewJeans’ Minji represents Chanel
NewJeans’ Danielle is an envoy for Burberry
Aespa are ambassadors for Givenchy | Marie Claire

It is a subject that has been sizzling on Korean boards, and one significantly gained a number of consideration after a photograph was posted of the NewJeans’ members carrying designer items of the manufacturers they symbolize.

The NewJeans’ members and their designer items | theqoo

In the feedback, some netizens agreed that it was to do with the businesses they symbolize. Others shared their needs that youthful idols didn’t symbolize designer manufacturers. While some assume it isn’t wholesome for the idols, others clarify that idols are function fashions to youngsters and what they put on or personal will affect their followers.

| theqoo
  • “It’s not just like the manufacturers are bending over backward for (the idols), however I believe they’ve a reference to the label.”
  • “I simply want teenagers aren’t appointed as ambassadors. Children observe (celebrities) in order that when celebrities began utilizing iPhones, (the kids) began asking for iPhones.”
  • “It’s one factor is (the ambassador) is a mannequin, however I believe it’s unhealthy for minors to be fashions for luxurious gadgets.”
  • “I believe society is changing into consumed by poisonous capitalism. ”

While it grew to become a sizzling matter amongst netizens, it continued on Korean media shops. It was shared that the “luxurious tradition” has turn out to be extra widespread, with extra youngsters buying and sharing movies of unboxing designer items.

Unboxing movies posted by Korean youngsters on YouTube | Daum

Lee Eun Hee, a professor of shopper science at Inha University, defined why the concerns of netizens are so profound. While many won’t be influenced by idols, the fixed promotion of younger stars and designer manufacturers will undoubtedly affect them and will result in dangerous habits when they’re older.

In the case of Elementary college students, it isn’t like they’re creating wealth, but when they’re uncovered to spending some huge cash whereas younger, there’s a heightened likelihood that once they develop up, they’ll have dangerous spending habits.

Even if within the media teenagers are proven shopping for costly designer items, it will be important that, when wanted, that we present a frugal angle. In the case somebody, whereas younger, has a necessity to indicate off or has a spending behavior that exceeds their monetary state of affairs, there’s a likelihood that in a while they’ll have points concerning their shopper habits.

— Lee Eun Hee

| Daum

While there isn’t a assure that the rise in spending on designer items from youngsters is immediately correlated with idols and their model offers, netizens proceed to share their worries.

Content Source: www.koreaboo.com


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