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ADOR’s CEO Min Hee Jin Is Blasted By Netizens For “Inappropriate” And “Sensual” Scenes Involving NewJeans In Their New Music Video


“Their CEO is clearly trying to push an image for them that isn’t appropriate…”

ADOR‘s CEO Min Hee Jin has come under fire after netizens criticized NewJeans‘ new music video for a scene that is “inappropriate” and “sexual” involving the young idols.

The members of NewJeans | @newjeans_ador/Twitter

When the group first debuted, ADOR CEO Min Hee Jin was criticized for the lack of appropriateness when it came to the group, including the outfits and lyrics to some of the songs.

The outfits in “Attention” were not deemed appropriate | HYBE LABELS/YouTube
The lyrics for “Cookie” were also heavily criticized | HYBE LABELS/YouTube 

While the group’s last songs have been deemed appropriate, their recent song “Cool With You” received criticism for a scene deemed not right for such a young group with minors.

The song was an instant hit as the members showcased their talent along with top stars Jung Ho Yeon and Tony Leung.


The scene that gained attention and criticism showed Jung Ho Yeon in the bedroom of the man she loved. Dressed in leather, the actress was seen going very close to the man on the bed, and many assumed it was meant to represent two people making love.

From the balcony, the NewJeans members were watching it all unfold. At one moment, Jung Ho Yeon even acknowledged the members as they watched through the window.


After the scene, Jung Ho Yeon is then seen taking her clothes off to represent a part of the story. Like in the previous scene, the NewJeans members were watching the story unfold, and Jung Ho Yeon expressed her emotions through her actions.


After the video was released, a tweet with the scene was shared online and was watched seen over three million times. The OP of the tweet seemingly found it uncomfortable to watch as they tweeted, “Ummm..???????”

The quote retweets were full of extremely passionate netizens voicing their anger at how inappropriate the scene was. While they emphasized that their anger was towards Min Hee Jin, not NewJeans, they couldn’t hide how wrong it was to portray a group with minors watching something that was meant to emulate two adults be intimate.

Others also pointed out that even after Min Hee Jin’s past with concepts being inappropriate, many will still defend her.

While some fans have stated it’s artistic and NewJeans are meant to be Cupid watching Jung Ho Yeon, many found the concept disturbing and not appropriate for a group so young and with underage members.

Content Source: www.koreaboo.com


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