Jay-Z, who’s the co-producer of the Super Bowl Halftime Show, purportedly said in a press release, “Kendrick Lamar is actually a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his inventive imaginative and prescient. He has an unparalleled skill to outline and affect tradition globally. Kendrick’s work transcends music, and his impression shall be felt for years to return.”
Kendrick hasn’t launched a studio album since 2022’s Mr. Morale & the Big Steppers, though he’s dropped a number of diss tracks this yr amid his public feud with Drake. Most not too long ago (and most memorably), Kendrick launched “Not Like Us,” which was broadly dubbed the tune of the summer time.
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