BELIFT LAB Under Fire For Allegedly Mistreating Fans At Recent ENHYPEN Fansign

ENHYPEN‘s label BELIFT LAB is presently beneath fireplace for allegedly mistreating followers that attended a fansign for the group’s newest album.

Not way back, ENHYPEN got here again with their new album Dark Blood. Fans extremely anticipated this because the group’s final Korean album got here out in July 2022, making it almost a yr since their comeback.

When teams launch a brand new album, they typically maintain particular occasions like showcases, pop-up outlets, and fansigns. Fansigns permit followers to satisfy the group up shut and private, chatting with their favourite artists as they signal an album for them.

To enter a fansign, followers a lot buy albums from a selected retailer, with every album bought counting as a raffle ticket. Fans can spend 1000’s of {dollars} for the prospect to speak to their favourite group.

ENHYPEN introduced a number of fansigns earlier than their comeback and have been finishing them over the previous few days. Unfortunately, some followers had horrible experiences because of the actions of BELIFT LAB.

On June 3, fan accounts from the group’s Aladin store fansign have been shared on-line, describing their expertise on the occasion. One fan said that the label compelled them to get the Weverse model of the album signed as a substitute of one of many commonplace editions.

Weverse albums are a lot smaller and normally solely comprise photograph playing cards.

픈팬싸 사인받는앨범은 인덱스부터 이름까지 싹 다 음반사에서준비해주고있어서 팬이 자기원하는 버전에다가 사인못받게하는데
근데tq 아무래도 위버스버전으로 응모해버려도 그냥 그걸로주면 어떡해 사전에 연락해서 다른버전이라도 준비해오라고 아님 추금받고 레귤러버전 하나 드려야지
7명 다… pic.twitter.com/B2f0nURP1J

— 🧸 ༘ (@g_md_ri) June 3, 2023

For ENHYPEN’s fansign, the file label prepares the whole lot—from index to call—so the followers can’t select which model of the album they get the members to signal. Even so… It is mindless for them to power the followers to get the signatures on the Weverse model album. They ought to’ve let the followers know and allowed them to organize a distinct album. Or they might’ve even charged additional and ready a daily model for them, too. How are all seven members presupposed to signal this palm-sized piece of wrapping paper? How does this make any sense? They are so cussed and have zero flexibility. What a bunch of douches.

— Fan

According to the official guidelines for this fansign, followers got albums to be signed by the label as a substitute of bringing their very own, making this example virtually inconceivable to keep away from with out prior announcement.

Several members additionally appeared confused about why they have been signing such a small merchandise.

2번째멤버 사인하다가 도저히 이게말이안된거같아서 직원부름ㄱ- 엔진분 자리떠나처리하러나가는거 계속지켜봄 pic.twitter.com/XYibTcmz6N

— 🧸 ༘ (@g_md_ri) June 3, 2023

This was not the one drawback created on the fansign by the label — followers weren’t allowed to make use of pre-written scripts to make their communications with the idols simpler. Fans that aren’t fluent in Korean, and many who want notes to assist them overcome their nerves, have been left at a substantial drawback with no obvious rationalization.

https://t.co/Jn8SILT4Ud pic.twitter.com/LI0fJY06Sa

— ♱파♱ (@pshpha) June 3, 2023

Hello. I’m utilizing a translator so it could be obscure. But I used to be denied bringing a script to the Aladdin fansign. I don’t communicate Korean that properly, so I ended up not with the ability to talk with the members in any respect.

Portion of @pshpha’s recounting of the fansign

There was additionally no point out of this not being allowed within the guidelines initially posted for the fansign occasion.

Fans on-line are outraged with BELIFT LAB for his or her thoughtless habits in direction of those that attended this occasion.

to @BELIFTLAB why are you doing this to the followers?! Enhypen is a worldwide group, they need to hear & know their followers from throughout the globe who’re even prepared to journey to satisfy them!! you’re actually sabotaging your solely group! can’t even present subs to largely of their contents!!

— 달 (@nksunbaem) June 3, 2023

belift can’t do one factor proper… this can undoubtedly affect their sells and in a nasty manner cuz how many individuals (even intl-fans) buy 1000’s of albums simply to get into these fansigns?? that is so silly and never strategic in any respect istg 😭😭 https://t.co/AGKv4mcum3

— 🍊 ⨾ ariᴱᴺ⁻ (@sunkissest) June 3, 2023

if belift is that this strict in terms of offline fansign occasion, they need to put the identical vitality in terms of fancalls to then. the place have been they when some followers have been disrespectful throughout fancalls?

— van (@prodshn) June 3, 2023

Korean netizens have been stunned to see this occur and expressed dismay with the corporate.

• Why even host a fansign, then? The firm clearly needs to spice up gross sales, however that’s it. They don’t care concerning the followers—their clients. Fan indicators are for followers; So so long as the followers aren’t harming the artists, they need to be capable of do what they need. I don’t perceive why the corporate is being so aggressive towards the followers. What’s flawed with having scripts? Why ban them? Shouldn’t the corporate be pleased about these followers, and the truth that they need to talk with the members? This firm is such a sh*t present.
• I used to stan this group, and I’ve been to their offline occasions. I stop as a result of the administration actually hated the group’s followers, and I spotted I didn’t deserve that sort of therapy. Haha. It seems like issues bought even worse. The members work actually onerous and are wonderful. But the administration is trolling them. F*ck you, BELIFT LAB. Get your fingers off the entertainment enterprise. As*holes. LMAO.
•  How is that this acceptable? I do know the corporate was a recreation manufacturing firm. Is that why it has zero understanding of the Okay-Pop industry? It’s as in the event that they don’t need to be working the enterprise… Sigh. They don’t even have the least quantity of decency to deal with their clients proper. Like, these followers are VIPs. It takes some huge cash for them to attend these occasions. The firm shouldn’t be doing the followers this soiled. The Weverse album is clearly too small. How tough is it to supply another choice? Stop being so cussed. It’s irritating.
• Doesn’t know the way Okay-Pop followers work, huh? The firm is SO clueless that it makes me surprise in the event that they’re even meant to be within the entertainment enterprise.
• At the fansign, followers are battling towards time limits and feeling nervous in entrance of all of the members. So they normally convey a script, outlining what they need to say. But proper earlier than this fansign, the administration banned these. Not solely did this make the Korean followers panic… International followers who don’t communicate Korean additionally struggled as a result of they couldn’t talk in any respect. From what I heard, there have been 20 Korean followers and 30 worldwide followers. What a large number…

The firm has beforehand come beneath fireplace for allegedly mistreating the group members, which you’ll be able to examine under.

BELIFT LAB Staff Comes Under Fire For Allegedly Hitting ENHYPEN’s Sunoo

ENHYPEN

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