“When BLACKPINK’s Jennie shared an image… its reputation soared.”
BLACKPINK‘s Jennie began a craze final yr when she was noticed with an outsized quilted bag, which has change into often known as the “cloud bag.”
Jennie was often seen carrying the $99 USD Quilted Oversized Shoulder Bag in Off-White by COS. From touring with the bag by picturesque streets in Europe to jet-setting with it on her arm, Jennie effortlessly turned the bag into a must have merchandise.
Unsurprisingly, the bag bought out in 2022, with followers calling a number of shops to examine availability, solely to be disenchanted once they had been advised there was no stock.
As a end result, smaller shops and boutiques created duplicate luggage, hoping to capitalize on the “Jennie impact.”
@ontheblinkofgreatness
Recently, Jennie’s influence on the recognition of the COS bag was once more evident when the model held its first pop-up occasion in Seoul, solely promoting the favored “cloud bag,” which has additionally change into often known as the “Jennie bag.”
Those who attended the pop-up reported that folks waited for over an hour for an opportunity to enter the occasion.
03-06#COS opened World’s first Pop-up retailer in Seoul. The bag gained consideration turning into standard when #JENNIE was seen carrying it and ultimately nicknamed ‘JENNIE BAG’ that even prompted a scarcity.
Huge crowd gathered at retailer that u cannot get in even after ready for an hour. pic.twitter.com/1BSPbFzPlB
— . (@lyle0_0) June 3, 2023
Korean media referenced the “Jennie impact” when reporting on the pop-up, crediting her affect on the purse’s reputation and restricted stock.
COS affords a wide range of merchandise, from clothes to equipment, swimwear, footwear, and extra. But on the Seoul pop-up retailer, COS supplied just one merchandise: The bag. The “Quilted Bag,” also called the cloud bag, first started trending for its versatility. Then, when BLACKPINK’s Jennie shared an image of hers on Instagram, its reputation soared. With Jennie utilizing hers on the airport, abroad, and in her on a regular basis life, the COS bag quickly turned dubbed the “Jennie Bag.” The bag has since change into tough to buy. And it has been surfacing on completely different gross sales platforms that function solely limited-edition, high-end objects.
— Naver
Check out extra on Jennie’s international vogue affect within the article under!
The “Jennie Effect” Continues After BLACKPINK Jennie’s Calvin Klein Capsule Collection Launch Party
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