Korean press requested a number of entertainment enterprise insiders with over 15 years of expertise.
On October 24, 2024 (KST), on the complete authorities audit by the South Korean National Assembly’s Culture, Sports, and Tourism Committee, HYBE was questioned about an “inner doc” that contained stunning criticism of different entertainment businesses and their idols.
National Assembly member Min Hyung Bae obtained and revealed the mentioned doc: a “weekly music industry report” that includes crude and low-quality on-line group reactions about Ok-Pop idols from different entertainment businesses, mentioned to have been collected by HYBE staff.
While Min Hyung Bae refused to disclose the total doc, claiming its contents to be “too disgusting” for sharing, some parts have been made public. The report included express and blunt criticisms of different artists, together with underaged idols.
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Kim Tae Ho, COO of HYBE and CEO of Belift Lab, who attended the audit on behalf of Bang Si Hyuk said the opinions within the doc are “not HYBE’s opinion or an official analysis” and that they have been “collected and compiled for on-line monitoring.”
This then raised questions from Ok-Pop followers. Do all administration firms create such stories in regards to the industry? If so, what details about competing firms is included within the stories submitted to higher-ups? Do different firms additionally scrape disrespectful web feedback as “knowledge?”
Korean press Joy News 24 requested a number of entertainment enterprise insiders with over 15 years of expertise for solutions to such questions.
An nameless industry personnel, Insider A, informed Joy News 24 that they “have by no means seen monitoring materials like [HYBE’s]” earlier than.
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Having labored within the entertainment industry for a protracted time, I’ve by no means seen monitoring materials like that. To monitor successfully, you’ll sometimes analyze profitable groups, reporting one thing alongside the strains of ‘Here are the explanations this group is doing nicely, so we have to enhance in that space,’ or, ‘Let’s overview how this group responded to a disaster and study what we ought to be extra conscious of.’ That could be what you might name an industry development report. The paperwork revealed throughout the federal government audit appear extra like a group of group feedback, simply one thing to gossip about for some low-cost laughs.
— Insider A
Insider A added that monitoring competing enterprise is “pure.” That mentioned, Insider A had a tough time believing that the inner doc was one thing “despatched to a C-level government.”
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Another personnel, Insider B, additionally claimed that compiling criticism is a observe extraordinary.
In all of my time at varied entertainment firms, I’ve by no means compiled knowledge that criticize artists from different firms. While it’s true that I’ve checked articles and group reactions when our artists debut, making notice of destructive expressions or ratios, I’ve by no means reported on these particular person netizens’ opinions.
HYBE insists that the publicized materials reveals solely the provocative components pieced collectively. But that doesn’t take away from the truth that the content material was nonetheless included within the doc. In a lot of the industry, stories like this are ‘minimize’ or ‘killed.’ If there are express criticisms of different artists in a report, inner tips sometimes advise in opposition to recording or sharing them. Besides, I believe data collected from on-line communities is a really ambiguous knowledge set to work with anyway.
— Insider B
A 3rd personnel, Insider C, informed Joy News 24 that the majority entertainment companies acknowledge each other as competitors, but in addition companions. For HYBE to have created such a doc “that belittle and disparage fellow Ok-Pop artists,” mentioned Insider C, is “very harmful.
There are cases after we share verbal evaluations of various artists and their firms after watching their newly launched content material. But that is the primary time I’ve encountered a case the place such evaluations—destructive ones at that—have been became official stories for enterprise materials. This could be very harmful. We could all be opponents in the identical industry, however we’re additionally companions in driving this industry ahead. We shouldn’t be creating paperwork that belittle and disparage fellow Ok-Pop artists and firms.
— Insider C
HYBE tried issuing an official assertion concerning the doc, although it was deleted after Kim Tae Ho was berated on the audit. HYBE has since issued a second assertion, although not in regards to the doc itself.
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