On August 1, Jimmy Choo announced that they selected (G)I-DLE’s Miyeon as their global brand ambassador.
Jimmy Choo’s creative director Sandra Choi shared, “Miyeon is an attractive woman. From her musical talent to her inimitable and fantastic style, she truly embodies the confident and creative energy that Jimmy Choo seeks. I am delighted to have Miyeon join the global Jimmy Choo community.”
Miyeon also expressed her feelings by saying, “It is a pleasure and honor to be with Jimmy Choo as their global ambassador. I fell in love with the joy and splendor of the Jimmy Choo collection. I feel more confident when I wear them. I want to present the beautiful campaign that we worked on together as soon as possible.”
Miyeon plans to take on various activities as the global ambassador starting with the Jimmy Choo 2023 Fall Campaign which starts on August 30.
Watch Miyeon in “Replay”:
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