July Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from June 11 to July 11. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for July.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 1,953,348. High-ranking phrases in the group’s keyword analysis included “YouTube,” “Hyde Park,” and “ambassador,” while their highest-ranking related terms included “perform,” “record,” and “surpass.” BLACKPINK’s positivity-negativity analysis also revealed a score of 84.56 percent positive reactions.

NewJeans came in at a close second with a brand reputation index of 1,829,855, marking an impressive 72.46 percent increase in their score since June.

Ma Dong Seok rose to third place with a brand reputation index of 1,741,326, marking a 31.05 percent increase in his score since last month.

Lim Young Woong took fourth place with a brand reputation index of 1,671,078, and soccer star Son Heung Min rounded out the top five with a score of 1,642,726 for July.

Check out the top 30 for this month below!

1. BLACKPINK
2. NewJeans
3. Ma Dong Seok
4. Lim Young Woong
5. Son Heung Min
6. BTS
7. IU
8. Gong Yoo
9. Lee Jung Jae
10. Kim Yuna
11. Baek Jong Won
12. Park Seo Joon
13. LE SSERAFIM
14. IVE
15. Yoo Jae Suk
16. Kim Jong Kook
17. Lee Chan Won
18. SEVENTEEN
19. Kim Ho Joong
20. Kim Tae Ri
21. Girls’ Generation’s YoonA
22. aespa
23. Kang Daniel
24. ASTRO’s Cha Eun Woo
25. Son Suk Ku
26. Lee Byung Hun
27. NCT
28. OH MY GIRL
29. Song Ga In
30. Son Ye Jin

Watch Ma Dong Seok in his hit film “The Roundup” (“The Outlaws 2”) with subtitles below!

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