HomeMusicThe "Pee Incident" — Absurd Viral Video Plummets South Korea's Beer Import...

The “Pee Incident” — Absurd Viral Video Plummets South Korea’s Beer Import From China

-

The customs office verified the video’s impact.

According to the Korea Customs Service, the country’s beer imports from China have dropped more than 40% in a month, all thanks to an absurd viral video.

The plummeting beer imports of Korea from China are expected to hit the brand Tsingtao the worst since it is directly related to the video in question. Tsingtao is also the second-biggest beer producer and the largest beer exporter in China.

On October 29, 2023, a video went viral online where a worker at the Tsingtao brewery was seen urinating into a tank that supposedly contained ingredients for the brand’s popular beer. Tsingtao is China’s second-biggest beer maker and the biggest beer exporter in the country.

Screengrab from the video | WEIBO

The video showed a uniformed worker with a helmet on climbing a high wall and into a big container before appearing to urinate inside it. The video’s location tag read “Tsingtao Beer No.3 Factory.”

The clip caused immediate damage to the brand as its shares fell sharply when the Shanghai Stock Exchange opened the following Monday. Chinese authorities also launched an investigation into the matter and sealed the whole batch of ingredients that appeared in the video.

BK, the organization that imports Tsingtao beer to Korea for distribution, also tried to reassure Korean consumers saying that the beer plant in the video produces beer for local consumption in the Chinese market. But the statement could hardly do any damage control as the “pee incident” has caused rising concerns about the safety of Chinese food and beverages.

South Korea is big on beer consumption, and in October 2023, its overall beer imports saw a 9.4% on-year rise. But the amount of beer imports from China fell 43% on-year during the same period, presumably as an after-effect of the viral video.

What’s Happening In Korea



Content Source: www.koreaboo.com

LATEST POSTS

Shahid Kapoor, Nora Fatehi, Malaika Arora, Sunil Grover and Yo Yo Honey Singh to perform on the same stage at Stardom, one of the...

Mumbai : Groove into the New Year with a bang! On 20th January 2024, Mumbai’s first-ever Bollywood Live Concert, Stardom, will be presented by Outcry...

Movie Review: ‘Silent Night’

Joel Kinnaman as Godlock in 'Silent Night.' Photo Credit: Carlos Latapi.Opening in theaters on December 1st is John Woo’s ‘Silent Night,’ starring Joel Kinnaman, Scott...

‘Maestro’ Review: More So-So Than Virtuoso

Bradley Cooper’s Maestro opens with a quote attributed to Leonard Bernstein:“A work of art does not answer questions, it provokes them; and its essential meaning is...

Kapil Sharma and Sunil Grover end their infamous feud; join hands for a one of it’s kind comedy show on Netflix | ECinema News

Kapil Sharma has been making our funny bones tickle for ages now. His show The Kapil Sharma Show is among the most loved ones. He...

Most Popular