HomeMusic"This Is So Wrong" — HYBE's New "MIDNATT" Project Is Turning Into...

“This Is So Wrong” — HYBE’s New “MIDNATT” Project Is Turning Into A Protest


Fans need their voice to be heard loud and clear.

From promoting SM Entertainment shares to launching a new boy group, HYBE is shaking up the Okay-Pop industry in 2023, however not all of the modifications are being well-received.


Two of probably the most controversial modifications contain AI (artificial intelligence) and dynamic pricing. While AI-made music is a possible menace to actual artists’ careers, dynamic pricing is pricing many followers out of dwell concert events. The apply of dynamic pricing permits ticket distributors to extend ticket costs primarily based on demand–with firm approval.

HYBE not too long ago got here beneath hearth after admitting that it has permitted dynamic pricing for artists corresponding to BTS‘s Suga (additionally recognized by his soloist stage title Agust D) and TXT.

We presently do apply dynamic pricing to the US marketplace for performances by Suga and TXT. If any of our different artists do carry out within the US, the identical dynamic pricing will apply. Basically, to have the ability to apply this scheme, it’s important to have sell-out ticketing energy and we predict that each one of our artists have that. It might apply to them if they’re performing within the US.


Ever since the news broke, followers have been demanding solutions and modifications to the present ticketing system at each accessible alternative. One is MIDNATT, a mysterious venture beforehand code-named “Project L.” Many followers had been disillusioned to find that MIDNATT will not be a brand new group however relatively an AI creation.

Today, HYBE launched three new video teasers for MIDNATT’s “Masquerade” MV Moon Film: “Stage. ver,” “Abyss. vers,” and “Slope. ver.” YouTube customers are actually utilizing the teaser trailers’ remark sections to protest AI and dynamic pricing.

Similarly, social media customers on Twitter, TikTok, and elsewhere are calling consideration to those points and voicing their help for HYBE’s “human artists.” 

@bearjjs by no means anticipated this from bighit #kpopfypシ #traineea #bighit #sangwon #alonersassociation #midnatt #hybe ♬ original sound – bearjjs

What are your ideas?

Content Source: www.koreaboo.com


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