They cleared the matter up.
Choi Yena recently released her latest single, “Hate Rodrigo,” as part of her album HATE XX. Although the petite star had no negative intentions, many have been critical about the choice of title and concept. It is a reference to top pop star Olivia Rodrigo, whom Yena has claimed to idolize. The song is meant to express her love and affectionate envy regarding Olivia.
When the music video was suddenly set to private, fans began to wonder about the reason behind it. Many speculated that Olivia Rodrigo’s management might have put in a word to Yuehua Entertainment about the song.
On June 30, 2023, Yuehua Entertainment released an official statement, quelling suspicions that they had removed the music video due to a request from Rodrigo’s management.
Hello. This is Yuehua Entertainment. This is our company’s statement regarding the music video for the title song of our company artist Choi Yena’s second single album, “Hate Rodrigo.”
We realized that there were scenes in the music video that has parts which violate copyrights, portraiture rights, and trademarks, and set the music video to private on June 29. We are currently reworking the music video. We are sorry about causing confusion by realizing about the above later, and for not making a statement about it prior. We will upload the music video quickly, as soon as it is finished being edited.
In addition, it is not true that we set the music video to private due to requests from Olivia Rodrigo’s management. We have never received such requests, and we hope that there will be no more misunderstandings between the artist and fans due to unconfirmed articles. We also hope that speculations will be refrained from in the future.
We thank you for showing lots of interest and love in Choi Yena’s album, and we will repay you by taking into account the varied opinions as we show you how serious we are towards music.
— Yuehua Entertainment
Although the music video has been set to private for now, Yena continues to promote her song through social media.
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