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Amazon miniTV and Dot & Key be a part of forces to ship an built-in model story to audiences throughout India

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Mumbai, 24 June 2024: Amazon miniTV, Amazon’s free video streaming service, is delighted to announce its strategic collaboration with certainly one of its long-term strategic advertisers – Dot & Key, organically integrating its fashionable sunscreen into its fashionable exhibits, together with the broadly acclaimed sequence Jamnapaar. Known for its gripping narrative and relatable characters, Jamnapaar has turn into some of the beloved exhibits on Amazon miniTV, rating among the many high 5 most seen exhibits in India. Exploring themes of aspiration, self-identity, embracing one’s roots, and the importance of familial bonds, the sequence has deeply resonated with viewers nationwide, making it an ideal match for Dot & Key to attach with its audience. 

The model has had a long-standing affiliation with Amazon miniTV, constantly partaking with a digitally savvy feminine viewers, aged 18-34, with a excessive affinity for romantic and light-hearted content material. The collaboration between Dot & Key and Amazon miniTV represents a broader technique to create an immersive content material expertise for viewers. This strategic method not solely enhances model visibility but additionally seeks to create a singular dimension, all whereas fostering a deeper reference to the viewers. Apart from Jamnapaar, the model has beforehand sponsored the hit sequence Badi Heroine Banti Hai, and this profitable partnership is about to proceed with a number of extra exhibits launching later this yr.

Commenting on the collaboration, Vijay Iyer, Director, Amazon Ads India acknowledged, “Dot & Key’s integration into Amazon miniTV exhibits displays how manufacturers can successfully attain their audience by way of fashionable and fascinating content material. We look ahead to fostering extra such partnerships that present vital worth to our viewers and advertisers alike. By collaborating with main manufacturers like Dot & Key, we intention to create distinctive and memorable experiences for our viewers whereas offering manufacturers with efficient avenues to attach with their goal shoppers.”

“Collaborating with Amazon miniTV for exhibits like Jamnapaar and Badi Heroine Banti Hai has been an thrilling alternative for us to showcase our merchandise creatively, and we look ahead to additional strengthening this partnership within the coming years. This collaboration aligns completely with our mission to interact with shoppers authentically and drive model affinity in in the present day’s dynamic digital panorama,” shared Mr. Suyash Saraf, Co-Founder, Dot & Key.

Spanning unique net sequence, quick movies, internationally acclaimed exhibits, actuality exhibits, and extra, Amazon miniTV boasts a various and strong content material library, out there to stream free of charge inside Amazon’s buying app, on Prime Video, Fire TV, Smart TVs, or obtain the app from Play Store.

About Amazon miniTV  

Amazon miniTV is a free video streaming service that gives prime quality entertainment, which you’ll be able to watch anytime, wherever. Always Entertaining. Always FREE!

●   Exclusive exhibits and movies: Amazon miniTV is residence to a cherry-picked assortment of contemporary, unbelievable and fascinating tales and titles throughout a number of genres starting from webseries, award-winning quick movies, actuality exhibits and fashionable worldwide exhibits dubbed in Hindi, Tamil and Telegu. These embody fashionable titles like Half CA, Love Adhura, Badtameez Dil, HunterHalf Love Half ArrangedYeh Meri Family, Rakshak – India’s Braves, Physics Wallah, Rafta Rafta, Case Toh Banta Hai, Dehati Ladke, Sixer, Ishq Express, Highway Love, Gutar Gu, Crushed, Playgroundamongst others. The content material has been rigorously curated to go well with the various entertainment preferences of in the present day’s viewers.

●   No subscription required: Amazon miniTV is totally free!

Instant entry: Amazon miniTV is current on Amazon’s buying app, which is India’s most trusted and largest on-line retailer. Just obtain the Amazon buying app, click on or seek for ‘miniTV’ to view from 1000’s of titles out there. Want to observe on the large display screen? Then go to www.amazonminiTV.com in your laptop computer, or on Prime Video, Fire TV, Xiaomi Smart TVs and Google TV . You can now additionally obtain the Amazon miniTV app on Play Store in your Android smartphone.

Industry recognition: Amazon miniTV’s content material has obtained a variety of love from followers and the industry.  Titles comparable to Physicswallah, Highway Love, Dehati Ladke, Hustlers, Crushed, Hunter, Half CA and Yeh Meri Family have featured within the ‘high 10 webseries’ lists throughout publications; our quick movie Shimmy gained the People’s Choice Award for Best Actor and Critic’s Choice Award for Best Actor (Pratik Gandhi); Clean gained greatest quick movie at IWM Buzz Awards 2022; Yatri Kripya Dhyan De was adjudged the most effective quick movie by Indian Television Academy; and our most beloved highschool drama Crushed was nominated on the 2022 Filmfare OTT Awards, to call just a few.

About Amazon.in

The Amazon.in market is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in provides a single vacation spot to prospects to buy thousands and thousands of merchandise, make funds with Amazon Pay, and watch free entertainment content material with Amazon miniTV. Amazon is guided by 4 ideas: buyer obsession, ardour for invention, dedication to operational excellence, and long-term considering. Amazon Prime, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are a number of the services pioneered by Amazon. For extra data, go to amazon.com/about and comply with @AmazonInformation.



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