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Karan Kundrra dons the driver’s hat as the ‘Special Uber’ driver to promote Amazon miniTV’s latest web series ‘Love Adhura’ – ECinema News

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Mumbai, 05th April 2024: Amazon miniTV – Amazon’s free video streaming service, has captivated audiences with a host of stellar multi-genre shows. The Amazon miniTV team has always found new and innovative ways to take the service to its fans, by bringing their favourite artists closer to them. To promote its latest romantic thriller series ‘Love Adhura’, the service had a unique idea: the lead actor, Karan Kundrra, surprised customers by becoming their Uber driver for a day and dropping them off to their destinations. Karan drove an Uber Green – the company’s latest offering promoting zero-emission rides.

Karan Kundrra is a known figure in the entertainment industry and is admired for his witty charm and charisma. As part of the initiative, Karan was seen surprising riders and talking to them about his experience while shooting for Love Adhura, and grooving to a romantic track from the show, on-route to their destinations. The surprise encounter with him driving an Uber left the passengers delighted.

A passionate romance laced with a nail-biting thriller, Love Adhura stars Karan Kundrra and Erica Fernandes in lead roles and has been receiving phenomenal reviews from both critics and fans. The quintessential engagement of Karan donning the role of an Uber driver joins the innovative Metro ki Sawari campaign by the lead cast which recently made headlines during the promotions of the show.

Aruna Daryanani, Business Head, Amazon miniTV, said, “At Amazon miniTV, our endeavor is always to find opportunities to integrate brands organically with our content. Teaming up with Uber for the promotion of our new romantic thriller ‘Love Adhura’ reflects the same. Uber Green is working towards building sustainability in transportation, which our youthful audiences at Amazon miniTV relate to, and is a great example of how both brands can build a symbiotic relationship.”

Talking about his experience of being a part of this unique association, Karan Kundrraexpressed, “Being part of this unique promotional idea was truly an exhilarating experience. It was thrilling to surprise and interact with passengers, which gave me a unique opportunity to connect with people in a real-world setting, outside of Television screens. The excitement and joy on the faces of the riders were priceless, and I’m grateful for the opportunity to be a part of this.”

Directed by Tanveer Bookwala from Ding Infinity andstarring Karan Kundrra, Erica Fernandes, Saaquib Ayubi, Vivek Madaan and Abhilasha B Paul in pivotal roles, Love Adhura is streaming exclusively for free on Amazon miniTV. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore. 

Link: https://www.instagram.com/reel/C5YC5bVClE2/?igsh=MWMycHd5OGg3dWRldw==

About Amazon miniTV  

Amazon miniTV is a free video streaming service available on Amazon’s shopping app, Fire TV and on Play Store, provides high quality entertainment, which you can watch anytime, anywhere. Always Entertaining. Always Free.

●   Exclusive shows and videos: Amazon miniTV is home to a cherry-picked collection of fresh, incredible and engaging stories and titles across multiple genres ranging from webseries, award-winning short films, comedy shows to expert videos on tech. These include popular titles like Half CA, Love Adhura, Badtameez Dil, HunterHalf Love Half ArrangedYeh Meri Family, Physics Wallah, Rafta Rafta, Case Toh Banta Hai, Dehati Ladke, Sixer, Ishq Express, Highway Love, Gutar Gu, Crushed, Adulting, Please Find Attached, among others. The content has been carefully curated to suit the varying entertainment preferences of today’s viewers.

●   No Paid Subscription required: Amazon miniTV is absolutely free!

Instant access: Amazon miniTV is present on Amazon’s shopping app, which is India’s most trusted and largest online store. Just download the Amazon shopping app, click or search for ‘miniTV’ to view from thousands of titles available. Want to watch on the big screen? Then visit www.amazon.in on your laptop and click on Amazon miniTV or on Fire TV. You can now also download the Amazon miniTV app on Play Store.

Industry recognition: Amazon miniTV’s content has received a lot of love from fans and the industry.  Titles such as Physicswallah, Highway Love, Dehati Ladke, Hustlers, Crushed, Hunter, and Half CA have received prominent ratings by Ormax; our short film Shimmy won the People’s Choice Award for Best Actor and Critic’s Choice Award for Best Actor (Pratik Gandhi); Clean won best short film at IWM Buzz Awards 2022; Yatri Kripya Dhyan De was adjudged the best short film by Indian Television Academy; as our most loved high school drama Crushed was nominated at the 2022 Filmfare OTT Awards, to name a few.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in offers a single destination to customers to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon miniTV. Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Prime, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.



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